Networking is the key to achievement today for everyone on LinkedIn. Many MNCs and SMEs connect with their customers over the professional network. Even with the current situation of social media organizations are investing in as a necessity because it is the easiest way to engage with customer. This also grows the professional networking to get more business opportunity.
Does a huge no. of network matters?
Connecting with more 1st Degree, with 2nd Degree and 3rd Degree connections or followers make your profile visibility up in the LinkedIn search. Search engine reacts accordingly to degree of connections you have. If you miss out on any of the degree your company will not visible in that degree of connection search. So it simply means that huge number of connections or followers matters when you need your online visibility everywhere.
Tip 1: Make strategy to get 1st Degree connection:
Strategically build your connections with 1st degree profile as they are the industry leaders and many people follow the connections of these 1st degree profiles. Even though LinkedIn search engine algorithm will place your profile on top accordingly.
Tip 2: Personalize connection request
Don’t just send the “I’d like to add you to my professional network on LinkedIn.” as Invitation request. Make your connection feel engaging with you from the start. Personalize or edit the default invitation request according to the person you meet.
Tip 3: SEO (Search Engine Optimization)
Optimize you LinkedIn page according to search engines like Google, Bing, Yahoo etc. Include all the relevant keywords in your description and posts to get more traffic and followers. Especially in long Posts if you are putting the relevant keyword tend to get you more traffic from search engines.
Tip 4: Promote LinkedIn through other social and marketing channels
Share your LinkedIn page on other social networks like Facebook, Twitter, Reddit, Quora etc. Use LinkedIn plug-in on your blog or company website with LinkedIn Share button for each blog post and always send a link of your LinkedIn page in marketing or any communication mailers.
Tip 5: Regularly share content
For more interaction post useful and interactive content regularly. Post at least once a day to keep the engagement going on. Multi-media content is best to share on LinkedIn. Without continuous content updating your profile is unlikely grow and gives you less or irrelevant followers.
Tip 6: LinkedIn groups
Create and connect with industry related groups on LinkedIn. Periodically share your blog posts, updates and engage with industry experts in the group to keep the discussion going on.
Tip 7: Ask for endorsement
LinkedIn endorsement is great way to show your professional skills to get notice and value your skills & knowledge. So request your work colleagues and managers to endorse you on LinkedIn. Also send a personal Thank You message to everyone who endorse you.
Tip 8: Use links for better engagement
Make sure to include links in your posts to provide source of your post and data. According to survey LinkedIn Posts with link generate 45% higher engagement than those without.
Tip 9: Ask your employees to add company page on their profiles
If your employees are on LinkedIn ask them to add company page as their workplace. By doing this an employee automatically becomes a follower of the company page.
Tip 10: Engage with connections update also
Keep an eye on your wall regularly to engage with connections and followers on their posts. You can start a relationship with people in your network by start commenting on their post or update. This leads to more visibility and people will know more about your online existence.